I’ve been thinking quite a bit about how we conceptualize digital media. In particular, these endless debates over content ownership and copyright. I’ve always been a bit conflicted on this point, because as a staunch capitalist I understand the need for content creators to be paid for their work, and yet as a devotee of technology, I understand that this is becoming impossible.
The problem with copyright isn’t the “rights” part. Content creators have rights to their work, not only the right to protect the integrity of the work, but the right to profit from it. Art requires profit, you see: without it, art can’t be created. So rights aren’t the problem. It’s the “copy” part that’s the problem.
Culturally, it’s important to understand the nature of the “copy.” During the 20th century, when we purchase something (a book, a song, or a movie), we are walking away with a physical thing. A copy of a work. Certain people were given rights to copy the work. Those who made copies of their own were breaking the law.
This was a wholly justifiable solution to the problem of profiting from a work. If unauthorized copies abounded, the creators would see no profit and thus create no new works. Copyright ensured that content creators would continue to create. Sure, by making it “copy” right, we allowed businessmen to insert themselves between the creator and the consumer. But it was necessary, as creators required businessmen to distribute their works. But that isn’t the case anymore.
I would suggest that “copying” no longer makes sense, at least for certain types of digital media. I simply do not need to own my own copy of every single song, movie or book that I want to have access to. This is a cultural obstacle: we must learn to be comfortable with the concept of not having our own copy of everything.
We don’t need to. With the internet, all the movies, songs and books can be stored in one place and accessed by all. Like a Library of Congress but remotely accessible. All I need is a device on which I can temporarily display whatever work I want to see at the moment. A box plugged into my TV. An iPod. An eBook reader. I access the central database (I pay a service fee for access), and voila. I have access to every work of art ever produced. Why buy individual works when I can access everything for a flat fee?
But there are other advantages. Think of the conversion from VHS to DVD. People complained that they’d have to re-purchase all the movies they loved to be compatible with the new format. It’s a legitimate gripe. And with Blu-Ray, the question has come around again: I need to buy a new copy for my new setup. It simply doesn’t make sense. It’s expensive. It’s a pain. I’m paying again for content I already “own.”
But with the internet, this is not longer a problem. Say in ten years, a new higher definition format comes out. I buy a new TV, and a new device to connect it to the internet. But what about all that media? Since I haven’t purchased it, there’s no problem. Since I’m paying for access, rather than files, creators can upload their digital files in the newer format. All I need to do is upgrade my single device to access them. I don’t need to re-purchase individual works.
How would creators get paid in this system? That’s simple. My devices would record which works I’ve been accessing and split the fee accordingly. Say my fee is $50/month. I’ve listend to 20 hours worth of music, watched 30 hours worth of TV and movies, and read five books (50 hours). So I’ve used 100 hours of access, so each gets $0.50 per hour. So I’ve paid perhaps a dollar to watch a movie. A book that takes ten hours to read will receive $5. An album that takes forty45 minutes to listen to might receive $0.75. Of course, if I ever watch these things again (or read them again or listen again), they get paid again. It’s all transparent to me: I don’t have to worry about paying these things out. I just pay my fee and access what I want. I let the computer distribute the money.
People who consume more media will pay less per use than those who consume more, of course. If I only watch two hours of television and do nothing else, those two shows will get $25 each. Perhaps you could choose which types of media you wish access to, and pay for individual books (for example) a la carte.
The key is that copying isn’t an issue. Sure, you could still somehow capture the digital information being sent to you (like a movie), put in on media and give it (or sell it) to someone. But why would you? It’s so much cheaper just to pay for it. Copying is obsolete.
I’ve said most of this before, but it’s worth stating again. Copyright is becoming a problem. It’s limiting the necessary development of technology and services. A new structure which acknowledged that copying is no longer the correct paradigm for distributing entertainment would go a long way toward allowing artists and creators the ability to profit fairly from their work. It’s good for the creator, it’s good for the consumer.
And it would end these stupid debates on the internet about copying and stealing.
tags: Books, culture, movies, music, technology, television
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